Community Based Research (CBR) provides new opportunities to connect with community and to apply research.
CBR increases both "hard" and "soft" skills.
Junior and Senior faculty both benefit from CBR.
Junior faculty like entree into community.
Senior faculty like to try something new.
Both like being on cutting edge of publishing and presenting options.
In spite of some evidence that CBR can negatively impact the efforts of faculty to gain tenure, the faculty report that the cumulative effect of individual faculty members' involvement in community partnerships was having a positive impact at the departmental and university levels, contributing significantly to institutional buy-in.